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New luxury labels for The Fruit Pig Company’s artisan black pudding

At the heart of the project was a move away from a traditional twin-label format to a single, signature design.

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By: Steve Katz

Associate Editor, Label & Narrow Web

The Fruit Pig Company has announced a new look for its group of Black Pudding, White Pudding, Haggis, Gluten Free Black Pudding and Brunch Slice products.

At the heart of the project was a move away from a traditional twin-label format to a single, signature design. Working closely together, European packaging printer Paranova and The Fruit Pig Company created a specification that aims to deliver both standout shelf presence and reliable in-line performance.

The new self-adhesive labels combine several specialist finishing techniques, including foiling, varnishing and tactile detailing, to elevate visual appeal. The result is more cohesive and recognizable pack, reinforcing the brand’s premium positioning and improving on-shelf consistency.

The project also drew on Paranova’s wider network of specialist centers. The Pack Positive Centre supported the creative development by producing prototypes to help refine the final direction, while Rivendell ensured flawless execution through artwork management and prepress expertise.

Following a recent appearance on James Martin’s Saturday Morning, The Fruit Pig Company has seen a noticeable uplift in both sales and customer ratings, with the updated packaging helping to reinforce brand perception and visibility at a key moment of increased demand. Now stocked in over 300 outlets, including Fortnum and Mason and Gloucester Services, the refreshed packs deliver stronger on-shelf presence in premium retail environments.

Tom Long, head of Linerless Sales at Paranova Print and Packaging, comments, “This project is a great example of how design detail and operational efficiency can go together. By simplifying the format and introducing considered finishing, we’ve created a label that not only stands out on shelf while still running effectively in production.

“We’re proud to have partnered with The Fruit Pig Company to help drive brand impact, sales and customer satisfaction, and to bring a truly premium product to life.”

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